The Convergence Point

Because Story is independent of medium

Posts Tagged ‘Online News

By Day or Week? Musing on the DCM

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The Divorced Content model applies itself best to weekly papers. The once-a-week print edition gives reporters time to produce worth-while long-form articles, and provide enough short form “daily” news during the week to keep readers interested.

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Written by Steven A. Fletcher

May 3, 2011 at 7:12 pm

The Divorced Content Model

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News organizations craft one stream of news content. The Gloucester Times produces the Gloucester Times, the Salem News produces the Salem News. Redundant? Not quite.

Those organizations have an original content flow. They’re generally producing news, opinion, video, etc. that no one else produces. But that “content stream” looks a bit like a telephone wire. It’s one cable, encasing a bundle of individual wires. The Gloucester Times content flow provides readers with Cape Ann News, Fishing Industry News, Community Calendar information, Opinion articles, Arts and Life features …

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