The Convergence Point

Because Story is independent of medium

Posts Tagged ‘new media

The Divorced Content Model

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News organizations craft one stream of news content. The Gloucester Times produces the Gloucester Times, the Salem News produces the Salem News. Redundant? Not quite.

Those organizations have an original content flow. They’re generally producing news, opinion, video, etc. that no one else produces. But that “content stream” looks a bit like a telephone wire. It’s one cable, encasing a bundle of individual wires. The Gloucester Times content flow provides readers with Cape Ann News, Fishing Industry News, Community Calendar information, Opinion articles, Arts and Life features …

You get the idea. Read the rest of this entry »


Building a Good News Tweet

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Headlines alone won’t save us.

Tweets that read “Japanese Town Holds on to Hope,”  or Russia, U.S. warm up  on missile defense,” may work for national news outlets. But local news outlets don’t work the same way. Read the rest of this entry »

Written by Steven A. Fletcher

March 21, 2011 at 11:01 pm