The Convergence Point

Because Story is independent of medium

Posts Tagged ‘Associated Press

The Divorced Content Model

leave a comment »

News organizations craft one stream of news content. The Gloucester Times produces the Gloucester Times, the Salem News produces the Salem News. Redundant? Not quite.

Those organizations have an original content flow. They’re generally producing news, opinion, video, etc. that no one else produces. But that “content stream” looks a bit like a telephone wire. It’s one cable, encasing a bundle of individual wires. The Gloucester Times content flow provides readers with Cape Ann News, Fishing Industry News, Community Calendar information, Opinion articles, Arts and Life features …

You get the idea. Read the rest of this entry »

Advertisements

One Thing

leave a comment »

Readers pick up a copy of the local paper and check the local newspaper’s website because both are local.

No one else covers what the local press does. Statewide networks really don’t care (often with good reason) about the local Selectmen or City Council meetings. They’re dealing with Beacon Hill or Capitol Hill. The specific mechanics of power within cities and towns don’t mean much to the statewide audience.

They mean something to the city audience though, and that’s where the local news-organization shines. That’s our ballpark, for lack of a better term. We don’t play at Gillette, we play at Newell Stadium. Read the rest of this entry »

Written by Steven A. Fletcher

April 29, 2011 at 8:15 pm

Essentials?

leave a comment »

An eighteen page newspaper’s just a bit too long for my taste.

The average morning paper contains a few front-page, leading stories, several local sports pieces, the community calendar, meeting agendas, and the occasional arts and life piece. All deal with the paper’s region.

I’ve read through the two major local papers on Cape Ann, the Salem Evening News, and the Gloucester Daily Times  and paused,  wondering if what I’m reading really needs to be there. Read the rest of this entry »