The Convergence Point

Because Story is independent of medium

Archive for the ‘Techniques’ Category

Tying Two Worlds

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Video in a print story? Impossible! …right?

Wrong. But only recently wrong. The Gloucester Times, and other Eagle Tribune newspapers started using a bit of technology derived from your local grocery store over the last few months. That’s right, bar codes. Read the rest of this entry »

Entrenching

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The City’s day-by-day walking, talking, and living marks only one part of the community. The other exists in the air, made up of locals who capitalized on the death of the gatekeeper. Read the rest of this entry »

Written by Steven A. Fletcher

May 5, 2011 at 7:56 am

By Day or Week? Musing on the DCM

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The Divorced Content model applies itself best to weekly papers. The once-a-week print edition gives reporters time to produce worth-while long-form articles, and provide enough short form “daily” news during the week to keep readers interested.

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Written by Steven A. Fletcher

May 3, 2011 at 7:12 pm

The Divorced Content Model

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News organizations craft one stream of news content. The Gloucester Times produces the Gloucester Times, the Salem News produces the Salem News. Redundant? Not quite.

Those organizations have an original content flow. They’re generally producing news, opinion, video, etc. that no one else produces. But that “content stream” looks a bit like a telephone wire. It’s one cable, encasing a bundle of individual wires. The Gloucester Times content flow provides readers with Cape Ann News, Fishing Industry News, Community Calendar information, Opinion articles, Arts and Life features …

You get the idea. Read the rest of this entry »

Platforms, Protocols, and how we read.

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The New Media aren’t the information world’s version of pac-man. A new medium will not consume the old medium. Writing did not consume talking, nor photography painting.

So, the web will not consume print in the news world either. Read the rest of this entry »

Written by Steven A. Fletcher

April 30, 2011 at 5:11 pm

One Thing

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Readers pick up a copy of the local paper and check the local newspaper’s website because both are local.

No one else covers what the local press does. Statewide networks really don’t care (often with good reason) about the local Selectmen or City Council meetings. They’re dealing with Beacon Hill or Capitol Hill. The specific mechanics of power within cities and towns don’t mean much to the statewide audience.

They mean something to the city audience though, and that’s where the local news-organization shines. That’s our ballpark, for lack of a better term. We don’t play at Gillette, we play at Newell Stadium. Read the rest of this entry »

Written by Steven A. Fletcher

April 29, 2011 at 8:15 pm

Essentials?

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An eighteen page newspaper’s just a bit too long for my taste.

The average morning paper contains a few front-page, leading stories, several local sports pieces, the community calendar, meeting agendas, and the occasional arts and life piece. All deal with the paper’s region.

I’ve read through the two major local papers on Cape Ann, the Salem Evening News, and the Gloucester Daily Times  and paused,  wondering if what I’m reading really needs to be there. Read the rest of this entry »