The Convergence Point

Because Story is independent of medium

Prism-screen

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The Internet stole the gatekeeper’s keys, and opened the gates before he could shut them. News organizations don’t control the news, they haven’t since the blogosphere became a place where people actually went. 

We don’t own the rights to news. Our audience can circumvent us and find stories we didn’t tell, won’t tell, or tell poorly. They’ll also go to the stories that media outlets, for lack of a better descriptor, release in the form they want.

Old news outlets, especially local ones, can’t restrict their work to a single medium and expect to survive, let alone craft a deep, meaningful connection with their audience. Before the web, content, for lack of a better term, came through one medium, depending on what outlet you followed. Newspapers came in print, broadcast came over the airwaves.

The web fused them.

It lets news outlets fit their medium to their stories, as we’ve explored before. The web allows print to remain print (though please accompany stories with photographs), and video to remain video, but uses the best parts of each medium to tell stories – in the same place.

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Written by Steven A. Fletcher

April 26, 2011 at 11:13 pm

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